Kennzahlen im Online-Marketing & E-Commerce

In the dynamic world of online marketing and e-commerce, a multitude of key performance indicators (KPIs) play a crucial role in determining a company's success. It’s more than just tracking website traffic; understanding visitor behavior is key – visitors can be categorized in various ways! And a successful online sale isn't defined by a single metric. Grasping the relationships between different business metrics is essential for effective decision-making.

This comprehensive online course guides you step-by-step, from basic website analytics to advanced financial KPIs. We'll also delve into crucial email marketing metrics to ensure a holistic understanding of your online business performance.

You'll learn vital benchmarks relevant to e-commerce, with a focus on the textile and electronics industries. (Note: Benchmarks can vary depending on your specific business model.)

Benefit from the expertise of an experienced professional with years of experience in e-commerce controlling and consulting. I also teach at business academies, preparing students for the Kaufmann/-frau E-Commerce and Fachwirt/in E-Commerce exams at the IHK. You're in capable hands when it comes to mastering KPIs, online marketing, and e-commerce.

Here's a detailed look at what you'll learn:

• Website KPIs: Master essential metrics for analyzing website performance and user engagement.
• Online Marketing KPIs: Understand and optimize your digital marketing campaigns with data-driven insights.
• E-commerce KPIs: Gain a deep understanding of the metrics that drive success in online retail.
• Financial KPIs for Online Business: Track and analyze key financial indicators to ensure profitability and growth.
• Email Marketing KPIs: Measure the effectiveness of your email campaigns and improve your email marketing strategy.