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Concert Promotion & The Live Music Industry: How to start or grow your own live music business

Learn concert promotion! Discover how to plan and execute successful music events. This course shows you how anyone can become a concert promoter.

67students
1h 46m
Certificate
Skillshare Member Holls
Skillshare Member HollsLive Music & Concert Professional

Course Content

Concert Promotion & The Live Music Industry: How to start or grow your own live music business is a beginner-level Skillshare course taught by Skillshare Member Holls. It runs 1h 46m, is taught in English, and includes a certificate of completion. 67 students have enrolled. It is a paid course, first published February 2023.

Discover the Exciting World of Concert Promotion!

Ever dreamed of bringing live music to your community? This course demystifies the process of becoming a concert promoter, revealing the skills and knowledge needed to successfully organize unforgettable events. You'll gain full access to the inner workings of the live music industry, learning how concerts are planned and executed from start to finish.

We'll start with the fundamentals – what it takes to begin exploring show promotion and the proven strategies for concert success. Learn how to:

  • Find the Right Artists: Discover techniques for identifying and securing talent that resonates with your audience.
  • Select the Perfect Venue: Understand the factors involved in choosing a venue that complements your artist and event.
  • Navigate Promoter-Artist Relationships: Learn how to build strong, mutually beneficial partnerships with musicians.

This course provides a comprehensive walkthrough of every stage, including:

  • Initial Conversations & Deal Negotiations: Master the art of securing bookings and structuring favorable agreements.
  • Show Confirmation & Logistics: Ensure a smooth and organized event through meticulous planning.
  • Effective Marketing Strategies: Attract attendees and build excitement for your concert.
  • Day-of Show Execution: Manage the event seamlessly for a positive experience.

We believe anyone can become a successful concert promoter with the right guidance. This course is designed to equip you with the competency and knowledge to handle the responsibility involved in putting on a fantastic show. In the live music industry, your reputation is paramount. We'll show you how to build a positive reputation by:

  • Treating artists with respect.
  • Maintaining strong relationships with venues.
  • Engaging effectively with fans.

Ready to dive into this rewarding and dynamic field? By the end of this course, you'll have the tools to find, negotiate, and execute your own concerts with confidence! Explore the exciting possibilities of a career in concert promotion and become a key player in the live music scene.

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