新世代行銷法則,行銷 = 內容 X 社群 X 商務

Google "行銷" (Marketing) and you'll see over 21 million results instantly! From classic theories emerging in the 1960s with the 4Ps to today's rapidly evolving landscape, marketing is constantly reinventing itself. With so many tools and approaches, is there a fundamental marketing principle that ties it all together?

I believe there is, and it can be expressed through this formula: M = Contents x Community x Commerce.

Let's break it down:

• Contents: This goes beyond just visuals like graphics, text, design, packaging, and video. Your product itself is a form of content. Think about the story your product tells.
• Community: Don't limit your thinking to online communities. Community encompasses both online and offline connections. This includes your in-store loyalty program members, and even the readership of a magazine where you placed an advertisement – they form a community around your brand.
• Commerce: This refers to how you deliver your products or services – the channels and methods you use for sales.

Curious to learn more about this powerful marketing formula and how to apply it? Check out the first lesson to get started! This course explores a modern approach to marketing strategy that emphasizes the interconnectedness of content, community building, and effective commerce. Discover how to create a holistic marketing plan for success.