Website & Landing Page Personalization with Google Optimize

Unlock the power of website personalization and boost your conversions with Google Optimize! This course teaches you how to create tailored website experiences and landing pages that resonate with your audience, a key strategy used by growth hackers to accelerate growth.

You'll go beyond basic A/B testing and learn how to leverage your A/B test insights to build dynamic personalization experiences. This approach works for any website – from WordPress blogs to e-commerce stores.

Here's what you'll learn:

• Website/Landing Page Personalization: Understand the principles and benefits of delivering customized content.
• Personalization Frameworks: Develop a strategic approach to implementing personalization.
• Google Optimize Setup: Learn to set up your Google Optimize account specifically for personalization.
• Device-Based Personalization: Tailor experiences based on mobile, desktop, and tablet users.
• Google Analytics Integration: Get personalization reporting in Google Analytics to measure your success.
• Targeting Rules: Combine targeting rules to create powerful and effective personalization rules.
• Technology-Based Personalization: Personalize based on the technology used by site visitors.
• New Customer Acquisition: Drive new customer acquisition by personalizing messages for new visitors.
• And much more!

Why learn from me?

I bring over 15 years of experience in Digital Marketing, Data, and Analytics. I have a proven track record of transforming individuals from diverse backgrounds into high-performing Digital Marketers and Analysts. My expertise spans both the technical and marketing aspects of business. I have deep knowledge of digital analytics, having worked with various technologies long before Google Tag Manager became prevalent.

I've helped leading companies like Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile make data-driven marketing decisions.

Furthermore, I'm an experienced online instructor, teaching courses at the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.

My background includes an engineering degree and an MBA, providing a strong foundation in both analytical thinking and business strategy.