Values and Perspectives in PR Ethics

Explore the crucial role of ethics in public relations with this comprehensive course. Designed for professionals and anyone interested in strategic communications, this course delves into the core principles guiding responsible communication.

What you'll learn:

• Identify Ethical Issues: Explore the diverse ethical issues in public relations, corporate communication, and broader strategic communications landscapes. Gain the skills to recognize potential conflicts and navigate complex situations.
• Ethical Frameworks: Develop a strong understanding of various ethical perspectives. We'll cover key frameworks including:
  • Ethical Relativism: Understanding how cultural context influences ethical judgments.
  • Prima Facie Ethics: Examining initial moral considerations.
  • Virtue-Based Ethics: Focusing on character and moral excellence.
  • Fairness/Justice Approach: Analyzing fairness and equitable outcomes.
  • Common Good Approach: Considering the well-being of the community.
• Practical Application: Learn how to apply these ethical perspectives to craft persuasive messages with a strong moral compass. We'll also examine established codes of ethics and professional best practices.
• Key Concepts: Discover the significance of Schwartz’ Personal Values and Structural Guidelines (using the IPRA example), and understand the influence of social roles and responsibility in PR. We'll also explore Barney’s 5-level schema for ethical decision-making.
• General & PR Ethics: This course provides a solid foundation in ethics as a general concept, specifically tailored to the nuances of ethics in public relations.

Who should take this course?

This course is ideal for individuals working in public relations, communications, marketing, or any field where ethical considerations are paramount. You'll find relatable examples and practical insights to enhance your daily work.

Instructor: Dr. Ömer Vatanartıran