User Experience (UX) Design For Engagement

Learn to design engaging user experiences (UX) and drive desired actions with this comprehensive course, based on a University of Wisconsin, Stevens Point curriculum led by expert Dr. Susan Weinschenk. Discover the secrets to creating websites, apps, and products that resonate with users and achieve your goals.

What You'll Master:

• Understanding User Motivation: Uncover the psychological principles that drive people to act, enabling you to craft compelling designs.
• Visual Design & the Brain: Explore how the visual cortex responds to stimuli and apply this knowledge to impactful visual designs.
• The Power of Faces: Learn how to leverage the brain's sensitivity to faces to instantly grab attention.
• Numerical Influence: Discover how strategically placing numbers can significantly impact user responses.
• Human Factors & Engagement: Apply human factor loads to create products that are inherently more engaging and user-friendly.
• Choice Architecture: Understand how to structure choices to influence user decisions.
• Social Validation: Harness the power of social proof to build trust and encourage engagement.
• Storytelling for Impact: Learn how people process stories and use them to connect with your audience.
• Attention-Grabbing Instincts: Identify the primal instincts that capture attention and how to utilize them.
• Habit Formation: Develop products that become habit forming through strategic design.
• Effective Rewards: Master the art of using rewards strategically, and when to avoid them for optimal engagement.
• Gamification Best Practices: Understand why gamification often falls short and how to implement it effectively.
• Stimulating Mastery: Learn how to tap into the desire for mastery to keep users engaged.
• Applying Engagement Principles: Apply these principles to re-design existing products or create entirely new ones.

Course Features:

• Unlimited Access: Learn at your own pace, 24/7, with lifetime access to all lessons.
• Interactive Learning: Test your knowledge with quizzes and practice exercises.
• Proven Methodology: Based on a successful university course.
• Expert Instruction: Taught by renowned UX expert, Dr. Susan Weinschenk.

Ready to create products people want to use? This course provides the tools and knowledge to design engaging experiences that motivate action. Join over 50,000+ students who have already transformed their product design skills! Start learning today and unlock the power of user engagement.