Trade Show Success: How to Prepare for Your First Show

Exhibiting at trade shows can be a game-changer for your business, but it's often perceived as a costly and time-consuming undertaking. However, a well-executed trade show presence can yield significant results. Navigating the complexities of trade show preparation can be overwhelming, which is why this course was created! I learned firsthand the difficulty in finding comprehensive information when planning my first art licensing trade show in 2017. That experience led me to document my journey, and now I'm sharing everything I've learned.

What You'll Learn in Trade Show Success:

• Complete Trade Show Process: This course covers the entire art licensing trade show journey, from initial considerations to post-show follow-up.
• Is a Trade Show Right for You?: We'll explore whether exhibiting at a trade show is the right strategic move for your design business.
• Comprehensive Show Prep: Get a detailed breakdown of all aspects of trade show preparation, including:
  • Marketing Materials: Learn how to create impactful banners and other promotional materials.
  • Show Forms & Logistics: Understand and navigate the necessary paperwork and logistical requirements.
  • Booth Mockups: Visualize your booth design and ensure a professional presentation.

Who Should Take This Course?

This course is ideal for:

• Designers with Limited Trade Show Experience: Perfect for those exploring the possibility of exhibiting at an art licensing trade show and needing guidance.
• Experienced Designers Seeking Confidence: If you're ready to exhibit but feel overwhelmed by the trade show prep process, this course will provide the clarity and support you need.

Special thanks to Emerald Expositions for granting permission to use video and photos from Surtex. Gratitude to JP of SectorBlu for Surtex B-Roll footage and Scott Tsai for show photographs. A huge thank you to fellow designers Lizzie Clark and Liz Mytinger for allowing the use of their Surtex 2019 booth photos.