Top-BOSS初階行銷企劃與模擬經營 首部曲

This course is designed to cultivate fundamental marketing planning skills and lay a strong foundation for future career advancement. You'll gain practical experience through a blend of core marketing theory, real-world case studies, and insightful interviews with industry professionals. A key component is hands-on practice using our exclusive "Marketing Winner" software, a business simulation environment that allows you to hone your skills.

By the end of this course, you'll be able to develop creative and actionable marketing plans directly applicable to the workplace. We focus on a practical, results-oriented approach, ensuring your learning translates into tangible skills.

Here's a breakdown of the key topics covered:

• Understanding the Essence of Marketing Planning: Delve into the core principles and strategic importance of effective marketing plans.
• Defining Marketing Planning Objectives: Learn how to set clear, measurable, achievable, relevant, and time-bound (SMART) goals for your marketing initiatives.
• External Environmental Analysis: Master techniques for analyzing the macro-environment (PESTLE) and competitive landscape to identify opportunities and threats.
• Internal Environmental Analysis: Explore internal strengths and weaknesses to leverage resources and address limitations within your organization.
• Sparking Marketing Planning Creativity: Discover proven methods for generating innovative ideas and developing compelling marketing strategies.
• New Product Launch Marketing Planning: Develop comprehensive plans for successfully introducing new products to the market.