TikTok for business: how to market your business, product, brand, or event – the basics!

Are you a small business owner or entrepreneur curious about TikTok marketing? This short course provides a simple introduction to leveraging TikTok for business growth, even if you're a complete beginner.

This course addresses the growing interest in using TikTok to promote your company, product, brand, or event. You'll discover how to harness the power of this popular platform without spending money on TikTok ads.

Here's what you'll learn:

• Understanding TikTok: Get a clear overview of what TikTok is and who its users are.
• TikTok Basics: Explore the fundamental ways the app is used and its key features.
• Marketing Ideas for TikTok: Discover practical and creative TikTok marketing strategies tailored for small businesses.
• TikTok Checklist: A handy reminder list to keep in mind as you create content.
• Video Creation: Learn to create a TikTok video specifically for your business, applying the concepts learned in the course.
• Share Your Work: Get the opportunity to share your finished TikTok project with the community.

Is TikTok Free for Business?

Yes! While TikTok offers paid advertising options (like hashtag challenges, influencer marketing, and sponsored filters), this course focuses on utilizing the platform's organic features for free marketing.

Getting Started:

Before you dive in, download the TikTok app onto your device. Familiarize yourself with the app's interface and features – this will help you get the most out of the course. While we won't cover every detail of TikTok functionality, exploring the app beforehand is highly recommended!