TikTok Ads - Corso Operativo

TikTok Ads: Learn to Run Successful Campaigns

This comprehensive course equips you with the skills to independently create and manage effective TikTok Ads campaigns, seamlessly integrating them into your overall marketing strategy. You'll gain hands-on experience from start to finish.

What you'll learn:

• Campaign Creation: Master the process of building TikTok Ads campaigns from the ground up.
• Campaign Objectives: Understand the various campaign objectives available and choose the right one for your goals.
• Conversion Tracking: Learn how to configure conversion tracking to measure campaign success.
• Retargeting Audiences: Discover the power of retargeting and how to create targeted audiences.

Test your knowledge with an optional final test! Access the lessons anytime, anywhere – this course is constantly updated.

Course Modules:

• Introduction: Get started with an overview of TikTok Ads.
• Understanding TikTok Ads Manager: Navigate the TikTok Ads Manager interface.
• Account Setup: Learn to create a TikTok Ads account and a Business Center account.
• Campaign Overview: A detailed look at campaigns and their structure.
• Campaigns - Part 1:
  • TikTok Video Creation Kit: Utilize the tools for creating engaging TikTok video ads.
  • Coverage: Explore different TikTok Ads coverage options (Traffic, App Install, Lead Generation, Spark Ads).
  • App Linking: Learn how to link your app for app install campaigns.
  • Billing Event Updates: Manage billing event updates.
  • Video Views: Focus on driving video views.
  • Lead Generation: Generate leads with TikTok Ads.
  • Community Engagement: Strategies for interacting with the TikTok community.
  • Dynamic Creatives: Leverage dynamic creatives for personalized ads.
  • Campaign Interface Updates: Stay up-to-date with the latest campaign interface changes.
  • A/B Testing: Optimize your campaigns with A/B testing for destination and creative variations.
  • Promote Mode: Utilize the Promote mode directly from the app.
• Tools:
  • Google Tag Manager (GTM): Introduction to Google Tag Manager.
  • Integrating GTM: Learn to connect Google Tag Manager to your website and TikTok.
  • Preview Mode: Understand the new Preview Mode in GTM.
  • Conversion Configuration: Set up conversion configurations.
  • Retargeting: A deep dive into retargeting – what it is and how to use it.
  • Creating Retargeting Audiences: Learn to create retargeting audiences.
  • Retargeting & Lookalike Audiences: Insert a Retargeting Group in a campaign + Lookalike Audience.
  • Persuasion Techniques: Apply persuasion techniques to your ad creatives.
  • Creative Center: Explore the Creative Center (Part 2 + Bonus).
  • Top Products: Utilize Top Products within the Creative Center.
  • Ad Library: Access the Ad Library for inspiration.
• Campaigns - Part 2:
  • Campaign Budget: Understand and manage your campaign budget.
  • Analyzing & Modifying Campaigns: Learn how to analyze and modify your campaigns.
  • Budget Determination: Strategies for determining your campaign budget (Part 1 & Part 2).
• Final Quiz: Assess your understanding with a final quiz.
• Bonus Materials:
  • Google Data Studio Overview: A brief overview of Google Data Studio.
  • Canva for Marketing: Creating Accounts and Overview of Canva and Using Canva for ad design.
• Resources:
  • Disclaimer: Course is continuously updated.
  • Refund Policy: You can request a full refund within 30 days of purchase.