The GTM Engineering B2B Playbook: Learn Clay from Scratch

About Your Instructor

Meet Gui Stetelle, your instructor! Gui is an engineer with a proven track record in sales, dedicated to sharing the GTM engineering principles he uses to drive significant results for high-growth companies.

As an experienced B2B sales professional, Gui has made over 50,000 cold calls and generated 8-figure pipelines for leading companies like Bringg (a unicorn that raised $100M), Tractian ($120M raised), and Versum (acquired by Booksy). He's also the founder of Decade Journey, a lead generation agency specializing in building powerful outbound engines for B2B businesses.

This course is the definitive guide for Sales, RevOps, and Growth professionals who understand the power of Clay but feel lost when starting a new project.

This course is perfect if:

• You want to transition from feeling overwhelmed to confident in building a modern B2B GTM strategy from the ground up.

What You Will Learn:

This isn't just a feature overview; it's a structured playbook. We'll begin with the foundational FETE Framework (Find, Enrich, Transform, Export), providing a mental model to conquer any list building challenge.

You Will Master in This Course:

• Clay Basics: Learn to source data from virtually anywhere – CRMs, Google Maps, and via web scraping. We'll use a structured framework to guide your projects.
• Waterfall Enrichment: Dive deep into Clay's most cost-effective data enrichment feature. Master chaining data providers to pinpoint any data point while optimizing credits and saving valuable time on manual work.
• AI Agents & Formulas: Become proficient in prompt engineering, selecting the optimal AI models, and leveraging credit-free AI Formulas for powerful conditional logic and efficient data formatting.
• Intent Signals: Build a proactive intelligence engine. Learn to identify and track high-intent signals like new hires and funding rounds to perfectly time your outreach and personalize your messaging.
• APIs and CRM Integration: Unlock the full potential of your data by connecting Clay to your existing tech stack, including HubSpot, Salesforce, and other tools, using the HTTP API enrichment.

By the end of this course, you'll go beyond knowing what the buttons do and understand how to think like a GTM engineer.

Ready to ditch the guesswork and build sophisticated, automated, and effective outbound workflows? This course is your roadmap to success.