The Complete Online MBA 2025 (Master Course)

Unlock Your Potential: MBA Marketing Strategy Course

This comprehensive MBA Marketing strategy course is crafted by an experienced MBA graduate, drawing from the rigorous syllabi of leading global universities. Whether you're aiming to ace the GMAT or are actively considering an MBA, this course provides a robust foundation in modern marketing.

The curriculum is structured into four key sections, covering all essential marketing topics you'll encounter in an MBA program:

• Marketing Basics Overview: A foundational understanding of core marketing concepts.
• Marketing Insights & Analysis: Develop skills in analyzing market trends and consumer behavior.
• Branding & Communication: Learn the principles of building strong brands and effective marketing communication.
• Business Strategy: Explore how marketing strategy aligns with overall business strategy.

This module equips you with the knowledge to understand and implement various business strategies used by successful companies.

Section 1: Introduction to Marketing

• What is Marketing? A fundamental exploration of the marketing discipline.
• STP (Segmentation, Targeting, and Positioning): Master the art of identifying, selecting, and positioning your ideal customer.
  • Segmentation in STP: Learn how to divide markets into distinct groups.
  • Targeting in STP: Discover how to choose the most profitable customer segments.
  • Positioning in STP: Understand how to create a unique and compelling brand image.
• Marketing Mix (4Ps & 7Ps): Explore the core elements of marketing:
  • 4Ps (Product, Price, Place, Promotions): The traditional marketing mix.
  • 7Ps (Product, Price, Place, Promotions, Process, Physical Evidence, People): Expanding the marketing mix for service-based businesses.
• Marketing Management: Develop skills in planning, organizing, and controlling marketing activities.
• SWOT Analysis: Conduct a thorough SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
• Value Proposition: Define and communicate the unique value your product or service offers.
• Holistic Marketing: Understand the interconnectedness of different marketing elements.

Section 2: Marketing and Business Strategy

• What is a Business Strategy? Learn how marketing strategy supports overall business strategy.
• Business Strategy Components:
  • Vision Statement: Define the long-term aspirations of a company.
  • Mission Statement: Articulate the company's purpose and core values.
  • Goals and Objectives: Set measurable targets for marketing success.
• Samsung's Corporate, Functional, and Business-Level Strategy: Analyze how a major corporation develops its strategy.
• Value Chain Analysis: Identify activities that create value for customers.
  • Value Chain Analysis of Tesla: A practical application of value chain analysis.
• Product Life Cycle: Understand the stages a product goes through from introduction to decline.
• BCG Matrix: Use the BCG Matrix to evaluate a product portfolio.
  • Apple's BCG Matrix: An example of how the BCG Matrix is applied.
  • Limitations of the BCG Matrix: Recognize the limitations of this analytical tool.

Section 3: Business Model & Pricing Strategy

• What is a Business Model? Explore different approaches to creating and delivering value.
• Business Model Innovation: Develop innovative business models for competitive advantage.
• Business Model vs. Business Plan: Understand the difference between these two crucial documents.
• Business Model Canvas: A visual tool for designing and analyzing business models.
  • Business Model Canvas Example (Uber): A real-world example of the Business Model Canvas.
  • Business Model Canvas Assignment: Practice applying the Business Model Canvas.
• Types of Startups: Explore different startup business models.
• Freemium Business Model: Understand the pros and cons of a freemium business model.
• Subscription Business Model: Analyze the benefits and drawbacks of a subscription business model.
  • Croselling Subscription Business Model: Learn how to effectively cross-sell subscription offerings.
  • Subscription Business Model Assignment: Apply your knowledge of subscription business models.
• Platform Business Model: Learn how to build and manage successful platforms.
• Marketplace Business Model: Understand the