The Business of Calligraphy: Pricing & Freelancing for Lettering Artists

Are you a calligrapher or lettering artist looking to build a successful freelance business? Feeling overwhelmed by pricing strategies, struggling with business policies, or seeing your creative business plateau? This course offers practical guidance in a relaxed, conversational style, drawing on 10 years of experience answering common questions about running a calligraphy business.

Whether you're starting a creative freelance career, transitioning to freelancing, or seeking to boost your lettering business, you'll gain valuable, actionable advice.

➤ Key Topics Covered:

• Pricing for Calligraphers: Learn how to establish competitive rates that ensure you earn a sustainable living wage as a freelance calligrapher.
• Discounts & Promotions: Understand when and how to strategically offer discounts to attract clients.
• Working for Free: Discover when it's appropriate to offer pro bono work and avoid common pitfalls associated with it.
• Commercial Calligraphy Pricing: Learn why logo design pricing should be significantly higher than wedding invitation pricing and how to reflect your value.
• Marketing for Calligraphers: Explore affordable marketing strategies and free advertising methods to reach your target audience.
• Copyright & Legal Rights: Understand copyright licensing and protect your rights as a lettering artist.

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Discover The Calligrapher’s Business Handbook available from sellers worldwide on my website.

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➤ Additional Resources:

• [Graphic Artists Guild Handbook: Pricing & Ethical Guidelines](Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
• [Calligraphy Guild Directory](Calligraphy Guild Directory)
• [Social Media Marketing Resources](Social Media Marketing Resources)
• [Freelance Business Resources](Freelance Business Resources)
• [My Calligraphy & Freelancing Books](My Calligraphy & Freelancing Books)
• [My Procreate Brush Packs](My Procreate Brush Packs)
• Follow me on Instagram & tag me in your projects: @mollysuberthorpe
• [Other Skillshare Classes](Skillshare Classes): Procreate for Absolute Beginners, Mastering iPad Hand Lettering, Digitizing Calligraphy from Sketch to Vector, Chalk Hand Lettering Effect in Photoshop, 5 Squarespace Programming Hacks to Grow Your Following
• Visit my other website, Calligrafile.com – a comprehensive online resource guide for lettering artists and creative freelancers, featuring 1,000+ recommended supplies, books, online classes, and helpful links.

Free Resources:

Get access to free practice sheets & Procreate brushes with My Lettering Toolkit – a growing library of downloads. Subscribe to my mailing list for lifetime access and updates on live events, new classes, and products every Saturday.