Tendências 2021 para superar a pandemia

Explore the Future: 2021 Trends to Thrive in a Post-Pandemic World

This course provides a comprehensive overview of key trends emerging in 2021, designed to help you navigate the evolving landscape shaped by the pandemic. We've compiled insights from a variety of sources, including:

• International Research Reports: Stay informed with data-driven predictions.
• Direct Engagement: Learn from entrepreneurs and business leaders across various sectors.
• Diverse Perspectives: Insights from MBA students, corporate training participants, and independent learners.
• In-depth Analysis: We analyze interviews, books, and articles to identify impactful shifts.

Led by Professor Marcelo Pimenta, this course outlines 20 essential trends to guide the update of your products and services, ensuring they remain customer-centric in a rapidly changing world.

Course Content:

• The Post-Pandemic World: Understand the materialization of the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity).
• The BANI World: Explore the implications of Business As Never Before – a world of Brittle, Alarming, Novel, and Incomprehensible conditions.
• Low-Contact Economy: Analyze the rise of contactless solutions and their impact.
• Trend Dialogue: Learn how to effectively engage with and leverage emerging trends.
• Individual Trends: Discover shifts in personal behavior and aspirations.
• Trends in Education: Explore the future of learning and skill development.
• Business Trends: Understand evolving business models and strategies.
• Arts, Events & Entertainment: Examine the transformation of the creative industries.
• Customer Centricity: Deep dive into strategies for prioritizing the customer experience.
• Post-Coronavirus Business Models: Adapt and innovate with new approaches to business.

Course Objectives:

Upon completion, you will be able to:

• Recognize Future-Shaping Events: Identify key events that signal future trends.
• Analyze Impact on Stakeholders: Understand how trends affect consumers, education, businesses, individuals, and corporations.
• Develop a Proactive Mindset: Reflect on the implications of trends for your personal and professional life and adopt a proactive approach.

Course Structure:

This course utilizes expository lectures to present crucial future-oriented facts. Professor Pimenta then contextualizes these facts through the lens of three distinct personas:

• HR Manager (Distribution): See how trends impact talent management and workforce strategies.
• Small Business Owner: Gain insights into adapting to changing market dynamics.
• Commercial Director (Retail): Understand evolving consumer behavior and sales strategies.

By examining these scenarios, you'll gain practical examples to apply the course content and effectively engage with emerging trends. This course is ideal for anyone looking to future-proof their business and stay ahead of the curve.