Stratégie marketing: Atteindre ses objectifs d'entreprise

Attract & Retain Customers: A Marketing Strategy Course for New Entrepreneurs

Starting a business? Learn how to effectively attract and retain customers with a robust marketing strategy. This course guides you through the essential steps to build a successful customer base.

What You'll Learn:

• Developing Your Marketing Strategy: Master the process of creating a winning marketing plan from start to finish.
• Strategic Marketing Analysis: Understand the crucial first step: marketing analysis to identify opportunities and challenges.
• Setting Marketing Objectives: Learn how to define clear, measurable marketing goals for your business.
• Implementing Your Marketing Plan: Gain practical skills in putting your marketing strategy into action.
• Product Lifecycle Management: Follow a product or product line from conception to commercialization, aligning with your overall commercial and marketing strategy.
• Communication Methods: Explore various communication methods to reach your target audience.
• Key Roles in Product Management: Understand the roles of a product manager, market manager, and multimedia product manager.
• Data Analysis: Discover data analysis techniques and algorithms to measure marketing effectiveness.
• Statistical Methods: Learn about probabilistic survey methods and measurement scales for informed decision-making.

Course Highlights:

• Practical & Engaging: This course combines theoretical knowledge with practical examples and workshops to ensure you can immediately apply what you learn.
• Hands-on Exercises: Reinforce your understanding with exercises, case studies, and real-world scenarios.
• Comprehensive Resources: Access complementary learning resources including online workshops and documentation. Review examples of dashboards, reports, and office files.
• Dedicated Support: Benefit from prompt answers to your questions in the Udemy Q&A section.
• Customized Content: Request practical case studies tailored to your specific needs.
• Certification: Upon completion and successful quiz scores, receive an electronic certificate to enhance your resume and LinkedIn profile.

Course Topics Covered:

• Comparative vs. Monadic Approaches
• Problem Definition in Marketing Studies
• Fundamentals of Commercial Studies
• Fundamentals of Commercial Studies
• Communication Methods
• Product Line Manager Role
• Market Manager Role
• Multimedia Product Manager Role
• Probabilistic Survey Methods
• Measurement Scales
• Data Analysis Algorithms
• Non-Comparative Scales

We are committed to providing you with the most comprehensive and supportive learning experience on Udemy, empowering you to succeed in your marketing endeavors. Dr. Firas is available to assist you throughout your learning journey.