strategic marketing planning استراتجيات التسويق الرقمي 2025

Master Social Media Strategies: A Comprehensive Course

This training course equips you with effective strategies to kickstart your business's presence on social media. We provide both actionable steps and strategic thinking methods to drive success. Designed for individuals with existing social media channel knowledge (even basic familiarity), this course goes beyond basic information. Benefit from over 20 years of real-world experience in digital marketing and social media.

By the end of this course, you will be able to:

• Understand the SOSTAC Framework: Learn the global SOSTAC planning model for media planning.
• Digital Situation Analysis: Conduct a comprehensive SWOT analysis and competitive analysis to understand your market position.
• SMART Goal Setting: Define clear, measurable, achievable, relevant, and time-bound goals using the (5Ss) model.
• Strategic Development: Develop development strategies encompassing market segmentation, target audience identification, and platform selection.
• Digital Marketing Tactics: Become familiar with the core tactics of digital marketing.
• Adapt to the Digital Landscape: Effectively navigate social media, online advertising, and mobile marketing.
• Performance Monitoring & Measurement: Control your strategy through robust tracking, measurement, and comparison of results.
• Google Analytics Proficiency: Utilize Google Analytics to analyze campaign performance and gain valuable insights.
• Channel Expertise: Understand the standard characteristics of various digital channels.

Who Should Take This Course?

• Marketing Managers
• Brand Managers
• Media Managers
• Public Relations Managers
• Digital Marketing Managers
• Digital Marketing Teams

Course Content:

• Situation Analysis:
  1. Reviewing Company Performance & KPIs (Key Performance Indicators)
  2. SWOT Analysis Best Practices
  3. Competitive Analysis & Market Research
  4. Goal Setting – Defining Effective Objectives
  5. Setting SMART Goals
• Strategic Development:
  1. Market Segmentation & Targeting Strategy
  2. Positioning & Branding Principles
  3. Strategic Sequencing & Integration
  4. Customer Acquisition vs. Retention Strategies
• Tactical Development:
  1. Digital Tactics for Customer Engagement Online
  2. Social Media Marketing Characteristics
  3. Online Presence Guidelines
  4. Online Advertising Characteristics
  5. Search Engine Characteristics & Marketing
  6. Mobile Marketing Characteristics
  7. Email Marketing Characteristics
  8. Content Marketing Characteristics