Strategia di Marketing Digitale

Master Digital Marketing with the Digital Triangle

This comprehensive course empowers you to dominate digital marketing by understanding the interconnectedness of presence, service, and sales – creating a seamless customer experience. We'll guide you through the Digital Triangle, a practical framework for a robust online business strategy.

What You'll Learn:

• Digital Marketing Strategy: Gain a clear understanding of core concepts, key metrics, and current trends shaping connected consumer behavior. Learn how the Digital Triangle simplifies complex strategies and clarifies channel roles.
• Presence: Dive into market analysis, target audience identification, and the creation of detailed buyer personas. Develop a strong content calendar combining SEO, valuable content, and strategic publishing to establish your brand as a leading authority.
• Service: Discover how to design, prototype, and launch engaging digital solutions. Master the complete service lifecycle: from research and conception to testing, adaptation, and evolution. This covers applications, subscription platforms, and support portals.
• Sales: Connect theory to revenue by orchestrating conversion channels: email marketing, conversational commerce, marketplaces, e-commerce, social commerce, live commerce, native apps, and affiliate programs. Understand triggers, metrics, and integrations to optimize your business model.

Course Content Breakdown:

• Introduction to Digital Marketing Strategy: A foundational overview.
• What is Digital Marketing?: Defining the landscape.
• The "Digital Triangle" Model: Understanding the core components.

Digital Triangle: Presence

• Market Definition: Identifying your target market.
• Ideal Customer Profile: Defining your perfect customer.
• Persona Development: Creating detailed buyer personas.
• Content Planning for Digital Presence: Building a strategic content calendar.

Digital Triangle: Service

• Introduction to Digital Services: Exploring different service models.
• Digital Service Development Lifecycle: A comprehensive approach.
• Digital Service Development Lifecycle – Mapping: Understanding user journeys.
• Digital Service Development Lifecycle – Service Design: Creating user-centric solutions.
• Digital Service Development Lifecycle – Testing, Learning & Adaptation: Iterative improvement.
• Digital Service Development Lifecycle – Implementation: Launching your service.
• Digital Service Development Lifecycle – Feedback & Evolution: Continuous optimization.

Digital Triangle: Sales

• Introduction to Digital Sales Channels: Overview of available options.
• Email Marketing: Building relationships and driving conversions.
• Conversational Commerce: Engaging customers through chat and messaging.
• Marketplaces: Leveraging existing platforms for reach.
• Proprietary E-commerce: Building your own online store.
• Social Commerce: Selling directly on social media platforms.
• Live Commerce: Real-time shopping experiences.
• Native Application: Developing mobile apps for sales.
• Affiliate Programs: Expanding reach through partnerships.

Conclusion:

• Course Conclusion: Summarizing key takeaways.

Benefits:

• Receive frameworks, spreadsheets, and templates to audit your current operations.
• Develop strategies for new initiatives and business growth.
• Gain the confidence to transform knowledge into revenue.
• Elevate your business or career with the power of the Digital Triangle.

Leverage AI in your digital marketing efforts.