Start a Business: Design Thinking & Entrepreneurship [2025]

8 Steps to Launching a Successful Business: A Practical Entrepreneurship Course

Ready to turn your business idea into reality? This isn't another course filled with theory – it's a hands-on, 8-step journey to becoming a successful business owner, built on the real-world experience of our founding team and informed by research from leading institutions like MIT, Y Combinator, and Stanford. We focus on lowering risk and accelerating your startup journey, all while connecting you with a supportive community of fellow entrepreneurs.

Learn from Real-World Examples:

See how business launch tools work in practice! You'll gain access to:

• Target Market Interview Recordings: Understand your ideal customer.
• Downloadable Support Resources: Practical tools for your business.
• Eazl Growth Case Study: An inside look at how Eazl grew from a concept to a six-figure business in its first year.

Choose Your Specialization:

Tailor your learning to your specific business focus:

• Services and Live Experiences: Perfect for consultants, instructors, and event organizers.
• Physical Products: Learn to launch and scale your product-based business.
• Web Applications and Digital Technologies: Master the creation and launch of software and online platforms.

Unmatched Video Learning Experience:

Designed for those with the drive to become a boss, this course leverages our expertise as a leading provider of entrepreneurial education to over 50,000 learners worldwide. We believe in the power of visual learning and the excitement of building something amazing.

Course Breakdown:

• Phase 1: Launch Market & Customer Research: Learn to select a profitable launch market and gather the essential research to create a product or service people will pay for. We'll guide you through the human-centric design path.
• Phase 2: Minimum Viable Product (MVP) Design: Develop a functional MVP – an early version of your concept – to validate your idea before public launch.
• Phase 3: Business Launch & Growth: Build your operational business, craft your brand story, acquire your first paying customers, and strategically position yourself for growth capital – without relying on venture capitalists or lawyers.

Recent Course Updates:

• Version 1.1 (November 2021): Enhanced with content on finding profitable business ideas online, effective market research techniques, additional prototyping tools, and strategies for acquiring your first customers.
• Version 1.2 (January 2022): Added professionally-developed English subtitles for improved accessibility.
• Version 2 (November 2023): Includes AI prompts for entrepreneurs to help you generate a business plan and develop your ideal customer profile, accelerating your progress.

Thank You to Our Supporters:

This learning experience was made possible by the generous support of:

• Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy
• Gold Circle Funder: Landry Jones
• Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely