الادارة الرياضية والاداء المؤسسي في الاندية الرياضية

Mastering Sports Management: A Comprehensive Course

This course offers a thorough and integrated understanding of sports management concepts, exploring key dimensions and their interconnectedness.

Strategic Dimension:

• Delve into the importance of strategic planning for guiding sports clubs toward long-term goals.
• Learn about the role of effective leadership in vision creation, goal setting, and aligning them with daily operational performance.
• Examine the relationship between organizational structure and governance, and their impact on achieving athletic excellence.

Financial Dimension:

• Master financial resource management with an emphasis on transparency and accountability for sustainable growth.
• Understand how financial management informs strategic decisions and connects financial performance to overall institutional success, boosting a club's capacity for expansion.

Organizational Performance:

• Explore the components of organizational performance, including effectiveness, efficiency, quality, and sustainability.
• Learn to classify performance types and apply them to the sports context, enabling practical analysis and evaluation of club performance.

Club Departments & Institutional Evaluation:

• Discover the organizational structure of sports clubs, from the board of directors and CEO to core departments (finance, legal, marketing) and athletic departments (technical, medical).
• Gain access to organizational performance evaluation tools and methods, developing advanced analytical skills.

Conclusion & Integration:

• The course concludes by summarizing key concepts and demonstrating their integration for a holistic view of modern sports management.
• Emphasis is placed on the importance of integrating organizational structure, operational performance, and institutional evaluation as cornerstones of athletic excellence.

What You'll Gain:

By the end of this course, you will:

• Possess a comprehensive understanding of public and sports management principles.
• Develop the ability to analyze and evaluate organizational performance.
• Become familiar with the various roles within a sports club.
• Acquire practical tools to enhance administrative and operational performance.
• Be better prepared to confidently choose your future specialization.