SMCG for Management Consultants and Business Analysts

Master SMCG Consulting: Analyze & Optimize Consumer Goods Businesses

Are you a management consultant, business analyst, or director looking to excel in the dynamic consumer goods (SMCG) sector? This course provides practical, step-by-step guidance to quickly understand and improve sales, marketing, and supply chain operations within companies like furniture, smartphones, and automotive brands.

Tired of struggling to grasp complex SMCG businesses during consulting projects? This course equips you with the knowledge and real-world case studies needed to deliver impactful results for your clients.

What You'll Learn:

• SMCG Business Modeling in Excel: Learn to build robust Excel models to analyze and forecast performance. Includes examples of traditional product sales and transitioning to SMCG as a service.
• Sales & Marketing Optimization: Discover proven strategies to increase margins and profits through effective sales and marketing techniques tailored for the consumer goods market.
• Supply Chain Improvement: Gain insights into optimizing your supply chain to boost profitability within the SMCG industry.
• The Shift to Service: Understand the strategic implications of moving from product sales to a service-based business model in the consumer goods sector.

Why Choose This Course?

This course is built on 15 years of experience as a consultant in top-tier firms and as a Board Member focused on strategy, performance improvement, and turnarounds across Retail, FMCG, SMCG, B2B, and services. I've personally overseen 90+ performance improvement projects generating $2 billion+ in additional EBITDA.

Join over 224,000 students from companies like EY, Walmart, Adidas, PwC, and more who have already benefited from my training.

Key Benefits:

• Practical, Step-by-Step Approach: Focus on actionable insights, not just theory.
• Real-World Case Studies: Learn from proven solutions to common SMCG challenges.
• Ready-Made Excel Analyses: Access a library of pre-built models to accelerate your work.
• Direct Support: Ask questions directly to me via the discussion forum.

Course Structure:

• Introduction: Course overview and expectations.
• Modeling SMCG Businesses in Excel: Detailed Excel modeling techniques with practical examples (smartphones, vacuum cleaners).
• Sales & Marketing in SMCG: Analysis of sales and marketing strategies for the consumer goods market.
• Supply Chain Analysis in SMCG: In-depth examination of supply chain optimization strategies.
• Additional Resources: Excel files, presentation slides, relevant links.

By the end of this course, you will be able to:

• Model consumer goods (SMCG) businesses in Excel.
• Analyze sales and marketing performance in the SMCG sector.
• Increase profits by optimizing sales and marketing strategies.
• Analyze and improve the supply chain in consumer goods businesses.
• Estimate the value of a consumer base.
• Model SMCG as a service business.

Who Should Take This Course?

• Management Consultants
• Business Analysts
• Directors
• Startup Founders
• Controllers

Prerequisites:

• Basic or intermediate Excel skills.
• Fundamental knowledge of economics or finance.