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Selling Sponsorships for Meetings, Events & Nonprofits

Attract sponsors & boost revenue! Learn campaign building & sales strategies from a 20-year sponsorship expert. Maximize your fundraising potential.

4.4(430)
1,986students
1h 43m
Certificate
Shawna Suckow, CMP
Shawna Suckow, CMP20-year Veteran Meeting & Event Planner/Sponsorship Expert

Course Content

Selling Sponsorships for Meetings, Events & Nonprofits is an all-levels Udemy course taught by Shawna Suckow, CMP. It runs 1h 43m, is taught in English, and includes a certificate of completion. Learners rate it 4.4 out of 5 from 430 reviews, with 1,986 students enrolled. It is a paid course, last updated July 2015.

Ready to create and sell successful sponsorship campaigns? Whether you're new to the world of sponsorships or aiming to boost your results, this course provides actionable strategies to maximize revenue. Learn from my 20+ years of experience selling thousands of sponsorships and generating millions for organizations – from meetings and events to nonprofits.

This comprehensive course reveals the secrets to crafting compelling sponsorship proposals. Most sponsorship efforts fall short because they fail to properly assess their sellable assets and understand the motivations of sponsors. I'll guide you through both of these crucial steps, empowering you to build a sponsorship prospectus that practically sells itself.

You'll gain practical insights into:

  • Identifying and Valuing Sellable Assets: Discover how to uncover the hidden value within your meeting, event, or nonprofit that attracts sponsors.
  • Understanding Sponsor Motivations: Uncover the four secret motivations driving sponsorship decisions.
  • Crafting a High-Converting Sponsorship Prospectus: Learn how to build a prospectus that clearly communicates value and resonates with potential sponsors. We'll analyze real-world sponsorship prospectus examples and dissect their structure.
  • Simplifying the Sales Process: Even if you don't consider yourself a natural salesperson, I'll share proven techniques to make the sponsorship sales process smooth and effective.

Stop leaving money on the table! Invest in this course and unlock the potential to significantly increase your fundraising efforts through strategic sponsorship campaign development. You'll save time, avoid common pitfalls, and close more deals. This course is designed to help you raise funds for your organization and achieve your goals.

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