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Search Engine Optimization Basics for Small Business Owners

Learn SEO basics for your small business website! This course covers essential strategies to improve your search engine ranking and attract more customers.

3.9(14)
287students
21m
Certificate
Larry Aiello
Larry AielloInstructor

Course Content

Search Engine Optimization Basics for Small Business Owners is a beginner-level Skillshare course taught by Larry Aiello. It runs 21m, is taught in English, and includes a certificate of completion. Learners rate it 3.9 out of 5 from 14 reviews, with 287 students enrolled. It is a paid course, first published June 2019.

Are you a small business owner wanting to boost your online presence? This course breaks down the fundamentals of search engine optimization (SEO) – everything you need to know to get your website found!

We'll cover the core concepts of SEO in a way that's practical and actionable for business owners. Learn the crucial distinction between on-page SEO (optimizing elements within your website) and off-page SEO (building your website's authority from outside).

If you run a local business with a brick-and-mortar store, we'll dive into the importance of local SEO – how to rank higher in local search results and attract nearby customers.

This course provides a comprehensive overview of SEO and offers valuable insights into whether to tackle SEO tasks yourself or consider outsourcing. Discover what you need to know about SEO from a fellow small business owner's perspective and start improving your website's visibility today!

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