科學銷售策略力:銷售人必知的顧客購買動機

Unlock the Secrets of Scientific Selling: Convert Leads & Build Your Brand

Are you a salesperson, e-commerce entrepreneur, or business manager looking to boost your sales performance? This course reveals the power of scientific selling – a data-driven approach to understanding and influencing customer behavior. Learn to identify and leverage customer buying motivations, and master effective sales proposal strategies to create a thriving sales brand.

About the Instructor:

This course is led by 陳信忠 Alan, who has previously taught successful courses on Japan代購 and digital marketing on the "Good School Platform," reaching over 1000+ students by March 2022. Alan has also guided 100+ SOHO individuals in building their personal brands. He's passionate about helping students achieve sales success.

What You'll Learn:

This comprehensive course will equip you with the foundational principles of scientific selling, enabling you to apply them directly to your sales market. We'll cover:

• Scientific Selling Fundamentals: Build a strong foundation in the core principles of scientific selling.
• Understanding Customer Buying Motivations: Uncover the underlying reasons driving customer purchases.
• Effective Sales Proposal Strategies: Craft compelling proposals that convert prospects into paying customers.

Plus, receive personalized market strategy guidance from the instructor upon completion of assignments!

Do you struggle with:

• Using product features instead of addressing customer needs?
• Spending time building relationships without seeing a return on investment?
• Feeling like your customer outreach lacks impact?

Transform from a Traditional Salesperson to a Scientific Selling Expert!

Course Core Features:

This course is built around three key pillars to help you master scientific selling strategies from the ground up. You'll not only understand the core principles but also gain insights into customer psychology and learn to craft persuasive proposals, leading to increased sales and a distinctive sales identity.

Course Modules:

The course is divided into three main learning modules:

Module 1: Mastering the Foundations of Scientific Selling

• Discover why a scientific approach is crucial for sales success.
• Analyze the reasons behind poor sales performance among many salespeople.
• Understand the two key brain processes that significantly impact sales results.

Module 2: Unlocking Customer Buying Motivations

• Explore the "5 Whys" technique to identify core customer motivations.
• Learn to interpret customer buying patterns and uncover hidden needs.
• Utilize effective questioning techniques to elicit potential needs and shift customer emotions.

Module 3: Strategic Sales Proposal Tactics

• Understand the root causes behind customer purchasing decisions.
• Master five proven sales proposal strategies to keep customers engaged and eager to buy.
• Gain a strategic overview of future sales trends and adapt to market changes.

Resources:

This course draws upon insights from industry leaders like Hoffeld Group and their book, The Science of Selling (also known as 銷售的科學).