Salesforce Certified Marketing Cloud Engagement Developer

Prepare for the Salesforce Certified Marketing Cloud Engagement Developer exam with our comprehensive practice test course! This course is designed for developers ready to showcase their abilities in building dynamic and personalized marketing solutions within Salesforce Marketing Cloud. Gain the confidence you need to succeed in this challenging certification.

Who Should Take This Course?

This course is ideal for:

• Developers preparing for the Salesforce Certified Marketing Cloud Engagement Developer certification.
• Marketing Cloud users looking to enhance their technical skills in automation, scripting, and data configuration.
• Digital marketers with some coding knowledge who want to create impactful, personalized campaigns.
• Full-stack developers aiming to specialize in Marketing Cloud solutions with at least one year of platform experience.

What You'll Master

Through hands-on practice, you'll learn to:

• Develop dynamic, personalized marketing assets including emails, landing pages, and forms using HTML, CSS, AMPScript, and SSJS.
• Set up and manage data models, including data extensions and imports, to power successful marketing campaigns.
• Write SQL queries (including joins) to effectively manage customer data and platform information for targeted marketing.
• Work with REST and SOAP APIs to build, troubleshoot, and optimize Marketing Cloud solutions.

Course Prerequisites

To maximize your learning, it's helpful to have:

• A foundational understanding of Salesforce Marketing Cloud, particularly Email Studio and Automation Studio.
• Familiarity with core digital marketing concepts such as email campaigns and audience segmentation.
• Some experience with scripting languages (like AMPScript or SSJS) or a willingness to learn.
• Completion of the Salesforce Certified Marketing Cloud Email Specialist credential (recommended).

About the Exam

• Format: 60 multiple-choice/multiple-select questions (plus up to 5 unscored questions).
• Duration: 105 minutes.
• Passing Score: 63%.
• Cost: $200 registration fee; $100 retake fee (plus applicable taxes).
• Delivery: Proctored onsite or online.
• Aligned to: Salesforce Summer '22 release.
• Important: No external materials are permitted during the exam.

Why Choose This Course?

Our practice tests accurately simulate real Salesforce Certified Marketing Cloud Engagement Developer Exam scenarios. You'll develop practical skills in data management, scripting, and API integration, positioning you as a proficient professional capable of creating personalized marketing solutions. Start your certification journey today!

Note: This course concentrates on exam-relevant skills and does not cover MobilePush SDK, Journey Builder SDK, custom components, or Marketing Cloud Connect. Refer to Salesforce's official training and documentation for comprehensive resources.

Exam Outline: Key Areas

The Salesforce Marketing Cloud Engagement Developer Exam assesses your knowledge and skills in these key areas:

• Data Modeling (14%): Configuring the account Contact model, understanding data extension types and uses, relating contact records across channels, and understanding the Contact Delete process.
• Programmatic Languages (35%): Demonstrating proficiency in AMPScript and SSJS syntax and functions, implementing best practices, and understanding how AMPScript is processed. Specifically, determining how to programmatically exclude subscribers at email send time.
• API (22%): Focuses on utilizing APIs for data management and integration.
• Data Management (22%): Configuring import activities, applying SQL to extract desired results, extracting data from Marketing Cloud, and adhering to SQL best practices for data management. Also includes best practices for send logs and understanding the impact of the Contact delete process.
• Security (7%): Identifying data security options and understanding security best practices within Marketing Cloud.