Salesforce Certified Marketing Cloud Engagement Consultant

The Salesforce Certified Marketing Cloud Engagement Consultant Exam validates your expertise in designing, configuring, and deploying impactful marketing campaigns using Salesforce Marketing Cloud. This credential is ideal for experienced professionals who can drive customer success through scalable and maintainable solutions.

Who is this exam for?

This certification is designed for individuals who:

• Possess practical experience using Marketing Cloud for both tactical email campaigns and strategic marketing initiatives.
• Are proficient in building campaigns utilizing content, segmentation, automation, tracking, and analytics to inform data-driven decisions.
• Can effectively troubleshoot and resolve issues within the Marketing Cloud platform.
• Have at least 6 months of implementation experience or have worked on 5+ Marketing Cloud projects in roles like Solutions Architect or implementation consultant.
• Combine technical skills with strong consultative and facilitation abilities.

Skills Measured:

This exam assesses your ability to:

• Optimize Campaigns: Leverage segmentation, automation, tracking, and analytics to enhance campaign performance.
• Troubleshoot Platform Issues: Diagnose and resolve problems within the Marketing Cloud platform.
• Data Manipulation: Write basic SQL queries (including joins) and utilize data extensions and Contact Builder.
• AMPscript, GTL & SSJS: Apply AMPscript, Guide Template Language (GTL), and Server-Side JavaScript (SSJS) for dynamic messaging and CloudPages.
• Account & User Management: Configure account setup and administration (Business Units, roles, permissions, SAP, RMM, users, subscriber filters, SFTP).
• Preference Center Management: Manage unsubscribes with a custom Preference Center.
• Data Interactions: Define and execute data interactions such as imports, extracts, and file transfers.
• Automation Configuration: Configure effective automations.
• Web Services & Connect: Understand available Web Service offerings and manage Marketing Cloud Connect.
• Distributed Marketing: Configure Distributed Marketing for broader reach.
• Contact Deletion: Understand the Contact Delete process.

Note: Knowledge of Social Studio, Audience Builder, or Pardot is not required.

Recommended Certifications (but not required):

• [Salesforce Certified Marketing Cloud Email Specialist](link to certification)
• [Salesforce Certified Marketing Cloud Developer](link to certification)

Exam Details:

• Format: 60 multiple-choice/multiple-select questions, plus up to 5 unscored items.
• Time Limit: 105 minutes
• Passing Score: 67%
• Version: Based on the Spring ’24 release
• Registration Fee: USD $200 (plus local taxes)
• Retake Fee: USD $100 (plus local taxes)
• Delivery Options: Online proctored exam or onsite at a testing center.
• Materials: Closed-book exam (no reference materials allowed).
• Prerequisite: Salesforce Certified Marketing Cloud Engagement Administrator credential.

Exam Outline:

The Salesforce Certified Marketing Cloud Engagement Consultant Exam covers these key areas:

• Discovery and Architecture (16%): Gathering requirements, designing data and segmentation strategies, and recommending appropriate solutions.
• Integration (20%): Understanding and troubleshooting Marketing Cloud Connect, data model implications for personalized messaging, and recommending extension products.
• Account Configuration (12%): Configuring account hierarchies, managing Reply Mail, and understanding Sender Authentication Package (SAP) and Mobile Studio.
• Automation (20%): Designing and implementing complex automations using Journey Builder and Automation Studio.
• Data Modeling and Management (21%): Differentiating between reports, data views, and tracking extracts, and understanding data objects and contact identity implications.
• Messaging (11%): Individualizing message content and selecting the appropriate messaging options.

Purpose of This Exam Guide:

This guide helps you prepare for the exam by outlining the format, target audience, skills assessed, and recommended study resources. A combination of hands-on practice, official training, and self-study is recommended for success.