Salesforce Certified Marketing Cloud Administrator (Sep'25)

Last Updated 12th September 2025 Revised for the latest Marketing Cloud certification & Salesforce releases!

Ready to master Salesforce Marketing Cloud? This comprehensive online course is designed to equip you with the skills and knowledge to excel as a Marketing Cloud Administrator. Whether you're a marketing professional, consultant, admin, or developer, this course provides a detailed introduction and best practices for leveraging this powerful platform.

Led by an experienced instructor – a Salesforce MVP Hall of Fame member with over 25 Salesforce certifications and 10+ years of Salesforce experience across clouds – you'll gain a deep understanding of Marketing Cloud technology. Her background in communications ensures a practical, step-by-step walkthrough of key concepts and features, building a strong foundation for your success.

Over 2 hours of expertly crafted learning awaits! This course is accessible to everyone, regardless of your programming background. You don't need to be a tech expert to harness the power of Marketing Cloud. We'll show you how to effectively utilize these tools and concepts.

Key Topics Covered:

• Digital Marketing Proficiency (13%): Understand governance and compliance in digital marketing. Recognize security best practices for data, permissions, and PII. Explore the Marketing Cloud product inventory and offerings.
• Subscriber Data Management (18%): Learn to describe the contact model and evaluate data quality. Understand preference centers and profile centers.
• Setup (38%): Master the configuration of business units, users/permissions, and security/passwords. Learn to configure integrations based on specific scenarios. Explore features in Setup Home and Marketing Cloud extension products.
• Channel Management (16%): Configure Mobile Studio, Email Studio, Social Studio, and Advertising Studio for various scenarios. Understand the concepts and use cases of Journey Builder.
• Maintenance (15%): Discover solutions for data extraction and report generation. Learn to monitor a Marketing Cloud account and ensure system availability. Evaluate the benefits of additional Marketing Cloud products.

Test Your Skills:

Reinforce your learning with a custom mock test exam (30+ questions and growing!).

By the end of this course, you will confidently know how and when to apply these core Marketing Cloud concepts. Expect plenty of demos and hands-on homework to solidify your understanding.

Don't delay – sign up today and begin your journey to becoming a Marketing Cloud expert as part of the Marketing Cloud Academy on Udemy!