Sales - How To Sell To Big Brand Businesses

Learn proven strategies to win business with big brands from a leading London production company. This strategic course unveils the actual principles and techniques that fueled ESA Films’ growth from a small corporate video producer to a global production powerhouse.

This isn't your typical sales course focused on cold calling. We dive deep into the key strategies and techniques we use daily to secure contracts with major international agencies and brands. The difference? We live the process we teach. This course eliminates risk by providing our working model for success. Apply our step-by-step system and quickly recoup your investment.

You'll gain a comprehensive understanding of how big businesses buy products and services and make crucial decisions, empowering you to win their business.

Here's a detailed look at what you'll learn:

• Key Strategies for Selling to Big Business: Discover the core approaches that resonate with major corporations.
• The Ideas Model Strategy: Learn how to generate business opportunities through compelling ideas.
• Understanding Buyer Types: Identify and effectively navigate the different personalities and roles of decision-makers.
• Networking with Big Business: Master a system for building valuable connections within large organizations.
• Network Cogs: Understand the different roles within a company's network and how to leverage them.
• The Back Door System: Uncover strategies for gaining access and opportunities.
• Effective LinkedIn Utilization: Harness the power of LinkedIn for business development.
• Low Budget Strategies: Learn to acquire clients without breaking the bank.
• Bid Department Strategy: Navigate the complexities of formal bidding processes.
• Tests & Samples Strategy: Understand how to effectively showcase your capabilities.
• Social Media Strategy: Leverage social media to attract and engage potential clients.
• Events Strategy: Utilize events for networking and business development.
• Sole Supplier Agreement: Learn to negotiate exclusive contracts with big businesses.
• Developing Personal Power: Enhance your personal brand and influence.
• The Psychology of Selling to Big Business: Understand the mindset and motivations of decision-makers.

About Your Instructors:

• Angelique Rodrigues: Creative Producer, Course Co-Author, and Presenter
• Mitchell Brown: Principle and Course Co-Author
• Dave Irving: Head of Digital Marketing, and Course Co-Author
• Zah Ahmad: Director, Course Co-Author