Regression Analysis for Business Insight - Consulting Case
Master regression analysis & econometrics for business insights. Apply statistical techniques to solve real-world consulting problems. Data-driven decision making.
Course Content
Regression Analysis for Business Insight - Consulting Case is an all-levels Udemy course taught by Tashvique Khandaker. It runs 1h 16m, is taught in English, and includes a certificate of completion. Learners rate it 4.6 out of 5 from 16 reviews, with 109 students enrolled. It is a paid course, first published March 2023.
Unlock the power of regression analysis and become a data-driven decision-maker! This course provides a hands-on approach to understanding and applying ordinary least squares (OLS) regression to solve real-world business problems.
You'll step into the role of a management consultant, tackling practical scenarios and answering critical business questions using regression modeling. We'll explore how to determine the ROI of marketing campaigns, assess the impact of competitor activity, and analyze the effects of price changes on sales. Specifically, you'll learn to calculate price elasticity of demand and identify peak sales months.
Key topics covered:
- Applying Regression to Business: Answer questions like: "What's the ROI from marketing?", "How does competitor marketing affect sales?", and "What's the impact of price increases?".
- Gauss-Markov Theorem Validation: Understand and apply the Gauss-Markov Theorem to ensure the theoretical accuracy of your regression models. We'll validate models by analyzing residuals.
- Model Evaluation: Learn to evaluate model performance using essential statistics: R-squared, Durbin-Watson statistic, and MAPE (Mean Absolute Percentage Error).
- Excel for Regression: Master Excel for building and analyzing regression models. You'll learn to use Index Match, SUMIFS, and COUNTIFS functions.
- Data Visualization: Create insightful line graphs, scatterplots, and histograms to communicate your findings effectively.
- Forecasting & Scenario Planning: Project future sales based on marketing efficiency improvements and price adjustments. Determine the incremental units gained from increased marketing spend.
This course combines theory with practical application, providing a solid foundation in econometrics and data analysis. Whether you're aspiring to a career in consulting, data analytics, data science, econometrics, or academic research, this course equips you with the skills to extract valuable insights from data and drive informed business decisions.
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