Radical Typography: Using Hand-Drawn Branding for Expression & More

Dive into the world of radical typography with legendary designer James Victore! This engaging course is perfect for anyone passionate about lettering, design, and type. Learn how to transform your most compelling ideas into a powerful, typography-driven poster that truly reflects your unique voice.

This isn't about following rules; it's about breaking them. Discover the power of being radical in your design and setting yourself apart. Explore the work of iconic misfits and artists who dared to defy convention.

Here's what you'll learn:

• What is Typography? A foundational understanding of the elements that make type effective.
• Typography & Branding: How to strategically combine typography with branding principles.
• Analog Materials Exploration: Get hands-on with traditional tools like pencils, duct tape, and paint to spark creativity.
• Finding Your Voice: Exercises and creative prompts designed to help you discover your personal style.

Project Focus: You'll create a unique brand identity using radical hand-drawn typography for a theme of your choice. The emphasis is on authenticity – don't over-edit your work digitally! Begin with black and white sketches and gradually introduce color.

James Victore emphasizes: "Nobody cares what it looks like if what you say is dumb." Focus on crafting a powerful message first.

This course provides a liberating space to explore graphic play and unlock your creative potential.

Images Courtesy James Victore