Prototipado con Datos a través del Design Thinking

Business Intelligence (BI) is a critical competitive advantage for modern businesses, especially as Artificial Intelligence (AI) evolves. While many companies are collecting valuable data through Business Intelligence, few effectively translate that information into growth-driving products and services. This course bridges the gap, showing you how to move from data to action.

We'll explore how to leverage methodologies like Design Thinking – a powerful approach for rapidly creating new products and services with limited resources. Learn to transform your Business Intelligence insights into tangible business opportunities.

What you'll learn:

• Converting Business Intelligence into Actionable Projects: Discover the steps and strategies to turn data into viable projects for your company.
• Design Thinking Methodology: Master the core phases of Design Thinking: Define, Empathize, Ideate, Prototype, and Test.
• Practical Application with Iberoamerican Data: Apply Design Thinking to real-world data from Iberoamerican countries, developing new product and service concepts.
• Design Thinking Tools: Utilize various Design Thinking tools to facilitate innovation.
• Embracing Iteration and Chaos: Understand the iterative and sometimes seemingly chaotic nature of Design Thinking and learn to manage it effectively for high-quality project creation.

Course Content:

• Unit 1 - From Business Intelligence to Action Through Design Thinking:
  • Business Intelligence Insights: Extracting valuable information from your BI data.
  • The Steps of Design Thinking: A comprehensive overview of the Design Thinking process.
  • Welcome to the Digital Lab Cultura 52 Iberoamerica Edition.
• Unit 2 - Designing Solutions Around Problems:
  • The Importance of the Problem in Design Thinking: Focusing on the core challenge.
  • Problem History: Understanding the context and evolution of the problem.
  • Lean UX Canvas: A tool for quickly outlining and validating product ideas.
• Unit 3 - Prototyping:
  • Prototyping Our Solutions: Creating tangible representations of your ideas.
  • Types of Prototypes: Exploring different prototyping methods.
  • What do we do with the Prototype?: Using prototypes for testing and refinement.
  • Design Thinking - An Iterative Process: Reinforcing the cyclical nature of Design Thinking.