Predict Consumer Decisions with Choice-Based Conjoint

Choice-Based Conjoint (CBC) is a valuable research and management technique for understanding and forecasting consumer preferences. This powerful tool is applicable across diverse fields – from predicting product preferences for businesses to exploring treatment preferences in healthcare and analyzing public transport choices in urban planning.

This course offers a comprehensive introduction to Choice-Based Conjoint, suitable for individuals with varying levels of experience. You'll learn the fundamental requirements for conducting a CBC research project and understand the actionable insights derived from the results.

The course progresses to advanced methodologies, providing practical training and hands-on experience in the complete CBC project lifecycle. This includes:

• CBC Project Design: Learn how to effectively structure your choice experiments.
• Data Collection: Master techniques for gathering high-quality data.
• Data Analysis: Gain proficiency in analyzing CBC data using statistical methods.
• Results Reporting: Develop compelling reports to communicate your findings.

This course is ideal for managers, marketing researchers, business analysts, and academic researchers seeking to leverage CBC for data-driven decision-making.

Special Offer for PhD Students: PhD students can receive a discounted rate. Please contact me via Udemy messaging with your university email address, name, and a link to your supervisor's profile on your university website to inquire about this offer. Unlock the power of discrete choice experimentation and gain a competitive edge!