【実践編】03_ペルソナ設定:UX(ユーザーエクスペリエンス)の現場で使われるペルソナマーケティングを大公開!未経験歓迎

Master User Experience (UX) with Persona Development

This course dives into the practical application of User Experience (UX) design, specifically focusing on persona creation. Designed for complete beginners, this course provides a clear and accessible introduction to a crucial element of modern marketing.

What is UX?

User Experience (UX) is all about understanding and improving the user's journey. It's a cutting-edge marketing approach centered on delivering exceptional experiences. This course builds upon foundational UX knowledge. We recommend starting with these courses first:

• [**UX Basics**](link to basic course)
• [**UX Interview Techniques**](link to interview course)
• [**User Segmentation**](link to user segmentation course)

This course is part of a comprehensive UX marketing series. While each course can be understood independently, completing the entire series provides a holistic understanding of UX.

UX Practical Series: A Roadmap to Success

This series covers essential UX methodologies:

1. User Interviews: Gathering direct insights from your target audience.
2. User Segmentation: Categorizing users based on shared characteristics.
3. Persona Creation: Developing detailed representations of your ideal users. (This course)
4. User Story Mapping: Visualizing user interactions with your product or service.
5. Customer Journey Mapping: Mapping the complete customer experience.
6. Usability Testing: Evaluating the ease of use of your product or service.

Each course utilizes a consistent framework, ensuring a cohesive learning experience.

Deep Dive into Persona Development

This course focuses on the core skill of persona creation – a fundamental building block for successful UX. We'll explore expert user segmentation techniques and create effective questionnaires to gather valuable data. Then, you'll learn to synthesize this information into compelling persona profiles.

Hands-on Learning with Figma

You'll gain practical experience using Figma, a leading UX design tool, to conduct real-world analysis. The persona cards you create will mirror the format used in my UX consulting work, providing you with immediately applicable skills.

What You'll Learn:

• A comprehensive understanding of what a persona is and its importance in UX.
• How to conduct effective user segmentation for targeted insights.
• Creating impactful questionnaires to gather user data.
• Developing detailed and realistic persona profiles.
• Practical application of Figma for UX analysis.

Who is this course for?

• Individuals curious about UX and UI and how they are applied in real-world scenarios.
• Aspiring designers and engineers looking to build a strong foundation in UX.
• Entrepreneurs planning to launch apps, web services, or products.
• Those aiming to build a career in marketing.
• Individuals seeking cost-effective, cutting-edge marketing strategies beyond traditional statistics.

From Web Designer to UX Expert

I'm Yasuda, a seasoned web designer with over 8 years of experience. I've worked with over 100 companies, large and small, on website and app design. I also run a web design agency and a web design school. Learning UX transformed my career, increasing my design rates threefold. I'm committed to providing clear, accessible instruction, even for those with no prior experience in the field. No IT background is required!

Unlock the Power of User-Centered Design

By implementing User Experience (UX) principles, you can truly understand your users and dramatically increase the chances of your service's success. This course provides the practical skills you need to create user-centric products and services.

Meet Your Instructor: Yasuda

Yasuda is a best-selling instructor with 8 years of experience as a web designer. He has worked with numerous companies, both large and small, on website, mobile app, and banner design. He also runs a web design agency and a web design school, having helped many aspiring designers launch successful careers.