Package Design I: The Basic Why and How

Put your newfound understanding of package design to the test! In this hands-on class, you'll recreate a die for a real cereal box of your choosing, applying the principles you've learned.

This 55-minute first class, led by packaging expert Trina Bentley, provides a crash course in package design basics. Ideal for intermediate graphic designers interested in product design, you'll explore the history of package design, understand target audiences, and discover the unique attributes that make effective packaging.

Learn the fundamental goals of package design: how to communicate effectively and grab attention on the shelf, all while considering the constraints of a box, bag, or label.

Ready to dive deeper? Explore Package Design II: Step-by-Step Execution for more technical knowledge and practical application.

• Package Design Basics
• Product Design
• Cereal Box Design
• Die Recreation
• Package Design History
• Target Audience Analysis
• Visual Communication
• Shelf Appeal
• Packaging Expert
• Graphic Design