新媒体爆款写作指南

Unlock Your Potential: Master New Media Writing & Create Viral Content

The rise of new media has dramatically lowered the barrier to entry for content creation, offering everyone the chance to produce impactful articles. However, this increased accessibility also means the bar for success is higher than ever. Even with the same topic, exceptional writing skills differentiate truly successful content from the rest.

This comprehensive course, developed in collaboration with 付圣强, General Manager & COO of "ONE·一个," is designed to systematically elevate your new media writing abilities. We draw upon insights from leading writing resources both domestically and internationally, combined with practical experience in the Chinese new media landscape. Learn from a team of seasoned authors who will guide you in developing the skills to create compelling content and thrive in the new media era.

Go beyond the basics! This course covers essential elements like:

• Effective Topic Selection: Discover how to identify trending and engaging topics.
• Crafting Captivating Headlines: Learn to write headlines that grab attention and drive clicks.
• Powerful Opening Hooks: Master techniques to immediately engage your audience.
• Fundamental Writing Skills: Build a strong foundation in grammar, style, and structure.
• Timeless Writing Techniques: Develop content that resonates with readers over time – creating content that "stands the test of time."

Your Instructor: 付圣强

付圣强 is a leading figure in the new media space. As General Manager & COO of "ONE·一个," he spearheaded the growth of their WeChat matrix to over 10 million users in just three months (2019). He has led "ONE·一个" to numerous accolades, including recognition as a top cultural new media platform and one of the most influential self-media brands in China. 付圣强 has also trained organizations like Peking University's Institute for Cultural Industry Research, Fashion Group, and NetEase on new media strategies. He was named to the 2019 Forbes China 30 Under 30 list.

Endorsed by Renowned Figures:

• 韩寒 (Han Han): A celebrated Chinese director, author, and race car driver, known for his films like The Wandering Earth and Ride Together, and best-selling books such as Three Doors and What I Understand About Life.
• ONE·一个: A leading new media platform with over 55 million registered users on the ONE·一个 app and over 5 million subscribers to their ONE文艺生活 WeChat public account. They have partnered with bestselling authors like 李诞 (Li Dan) and 张皓宸 (Zhang Hao Chen), and have achieved over 400 million in book sales. "ONE·一个" has received numerous awards, including "Socially Influential New Media App of the Year" and "Top 10 Influential Reading Institutions on Weibo 2019."

Invest in your writing future. Learn how to create impactful content and build a strong presence in the dynamic world of new media.