협상의 기술과 성공

Learn the fundamentals of negotiation and master the skills to achieve successful outcomes in any situation. This course provides practical techniques and communication strategies to help you become a confident and effective negotiator.

Here's what you'll discover:

• Understanding Negotiation: A comprehensive introduction to the core principles of negotiation.
• BANTA: A powerful framework for structuring your negotiation approach.
• Creative Options: Unlocking innovative solutions to benefit all parties involved.
• Power Dynamics: Understanding and leveraging power in negotiation scenarios.
• Self-Awareness: The importance of understanding your own strengths, weaknesses, and biases.
• Anchoring: Setting the stage for favorable outcomes with strategic initial offers.
• ZOPA (Zone of Possible Agreement): Identifying the potential for mutually beneficial agreements.
• Effective Negotiation Communication: Mastering the art of persuasive and impactful communication.
• 5 Key Negotiation Skills: Developing essential skills for successful negotiation.
• Building Strong Relationships: The role of rapport in achieving win-win results.
• Win-Win Negotiation: Strategies for creating mutually beneficial outcomes.
• Negotiating Agreements into Contracts: Formalizing agreements for lasting success.

Expert Instructor:

This course is led by Dr. Moon Sung-hoo, a seasoned expert with extensive experience in negotiation and leadership. Dr. Moon is a U.S. Attorney with a distinguished career including roles at the Financial Supervisory Service, Doosan Group, POSCO, and as General Counsel and Executive Director at Hyundai Motor Group.

Dr. Moon holds degrees from Yonsei University, Boston University (MBA), and Georgetown University (LL.M), and a Ph.D. in Business Administration from Seoul National University focusing on CSV (Creating Shared Value). He was also a moderator at the World Knowledge Forum.

Currently, Dr. Moon serves as a Senior Advisor at a law firm and Director of ESG Center. He is the Vice Chairman of the Korea ESG Society and a Visiting Professor at Yonsei University Graduate School.

Dr. Moon is a renowned expert in ESG, reputation management, and leadership, offering lectures and consulting services. He has authored seven books, including "ESG Essence" and "The Attitude of a Leader."

This course is perfect for anyone looking to improve their negotiation skills, enhance their communication, and achieve win-win outcomes in both personal and professional settings.