Master Marketing Strategy for Successful Product Launches

Building a successful new product? A strong marketing plan is essential! This course equips you with the marketing knowledge and practical tools to make informed decisions and drive product success. Learn from real-world examples and develop a strategic plan to launch with confidence. Start smart, launch smart!

This course (#3: Build Your Strategy) covers critical elements for effective product strategy:

• Value Proposition: Defining and articulating the unique value your product offers.
• SWOT Analysis: Identifying your product's Strengths, Weaknesses, Opportunities, and Threats.
• Mission & Vision: Crafting a clear mission and compelling vision for your product.
• What is Marketing?: A foundational understanding of core marketing principles.
• The 4Ps of Marketing: Mastering Product, Price, Place, and Promotion.
• Lifetime Value (LTV): Understanding and calculating lifetime value, with practical healthcare examples.
• Connecting Mission, Vision, & Strategy: Aligning your product's strategy with its core purpose.
• Strategic Decision-Making Techniques:
  • Choosing the Right Strategy
  • Voting Technique
  • Consensus Technique
  • Affinity Diagram
  • Attribute Spider Maps
  • Ease of Implementation Grid
  • Market Attractiveness Grid
  • BCG Matrix
  • Innovation/Value Grid

Who is this course for?

This course is ideal for:

• Early-career or Mid-career Engineers: Expand your skillset beyond technical development and contribute strategically.
• Product Managers: Hone your marketing strategy skills and collaborate more effectively with engineering teams.
• Entrepreneurs: Gain a comprehensive framework for designing and launching innovative products.

What's the teaching style?

This course adopts a pragmatic approach. We start with the fundamentals, assuming no prior knowledge, and build from there. To ensure complete understanding, we incorporate numerous examples – both within and outside the healthcare industry.

Why this instructor?

With 35 years of experience in designing and launching medical imaging products and services, my career has spanned leading engineering teams, VP of Marketing, and President of a Healthcare IT firm. This experience is further supported by 15 years of teaching in several University MBA Programs. I'm passionate about making complex concepts accessible and applicable to real-world product development.