Marketing Relacional & Análisis de Clientes (Clienting)

Masterclass: Customer Analytics & Loyalty – Drive Growth & Increase Revenue

Are you struggling to fully leverage your customer data? It's increasingly difficult to effectively segment and engage customers, and you might be leaving significant revenue on the table.

Common Customer Analytics Challenges:

• Data Quality Issues: Dealing with ETL script failures and inconsistent data.
• Low Upselling ROI: Upselling efforts yielding minimal incremental sales (e.g., only 2% increase).
• Missing Customer Lifetime Value (CLTV): Failing to calculate the long-term value of your customer base.
• Data Silos & Big Data Challenges: Wanting to leverage Big Data with CRM but lacking proper Data Quality.
• Uneven Customer Contribution: A significant portion of customers generating a disproportionately small percentage of revenue (e.g., 42% of customers generating only 14% of revenue).

If these issues resonate, you're likely immersed in the daily challenges of customer analytics. This comprehensive course provides the knowledge and skills to not just understand these challenges, but to proactively address them.

What You'll Learn (8 Key Modules):

1. Business & Technology Foundations for Customer Analysis: Understand the critical role of Data Quality in unlocking the power of Big Data for customer insights.
2. Business Tools for Competitive Advantage: Discover practical business tools to differentiate your customer engagement strategies.
3. Customer Loyalty Architecture: Learn how to structure effective customer loyalty programs with rewards like coupons, vouchers, and gifts.
4. Customer Segmentation & Development Plans: Develop a robust Customer Development Plan with actionable policies and tactics for targeted engagement.
5. Upselling & Cross-selling Mastery: Implement a proven Upselling & Cross-selling Plan and measure its success with key metrics like incremental sales and ROI.
6. Customer Dashboards (Customer Insights): Master the creation of powerful Customer Dashboards (a unique, in-depth approach not found in standard resources) for comprehensive customer analysis, including customer profiles, store analysis, and real-time alerts.
7. Customer Lifetime Value (CLTV) & Loyalty Valuation: Confidently answer financial questions about customer loyalty with a practical case study on customer loyalty scenario valuation.
8. Loyalty Program Costing & ROI: Utilize a comprehensive loyalty program template to calculate the cost of a loyalty club over 3 years, factoring in fixed costs, variable costs, and incremental revenue.

Course Content Includes:

• Over 5 Hours of Video Instruction: Learn at your own pace with engaging video lessons.
• 12+ Exercises & 9 Downloadable Resources: Reinforce your learning with hands-on practice and practical tools.
• 200+ Slide Presentations: Detailed presentations to support each module.
• 3 Excel Templates: Ready-to-use templates for practical application.

Focus: This course isn't about abstract data analysis. We focus on customers: their transactions, visits, revenue, and more – all with the goal of customer retention and customer engagement.

Who is Teaching?

I have over 15 years of experience in customer strategy consulting, author of 3 books, and a university instructor in Spain and Peru. I've worked on diverse projects and industries, providing real-world insights. This is a course taught by me, not a team of generic consultants. I'm available to answer your questions directly.

Why Invest in This Course?

The market is demanding professionals with a blend of technical and business skills – those who can analyze customer data, generate actionable insights, and make data-driven recommendations. Demand for these skills has grown by 70%. This course will significantly enhance your employability and career prospects.

Ready to Elevate Your Customer Analytics Skills?

Stop searching for endless resources. Invest your time and money in a focused, practical course designed to deliver tangible results. This course is for those who are serious about mastering customer analytics and achieving real business impact.