Marketing Psychology & Neuromarketing with Dekker

Unlock the power of marketing psychology and dramatically boost your product sales! This course reveals the most effective and cutting-edge psychological techniques to influence potential customers to try, buy, and become loyal advocates for your products.

Here's what you'll master:

• Craft High-Converting Emails: Write cold emails that generate a high response rate and turn prospects into customers.
• Pricing Strategies for Maximum Revenue: Optimize your pricing to maximize profitability and revenue generation.
• Website & Landing Page Optimization: Dramatically improve website and landing page performance to convert more visitors into buyers.
• Instant Response Triggers: Trigger immediate responses from customers with proven psychological principles.
• Habit-Forming Product Marketing: Develop product marketing strategies that create lasting customer habits.
• LinkedIn Advertising Mastery: Maximize advertising effectiveness on LinkedIn and other platforms.
• Influence & Persuasion: Change anyone's mind using persuasive psychological techniques.
• Urgency & Action: Create a sense of urgency that compels people to act now.
• Consumer Behavior Modification: Adjust consumer behavior to drive desired outcomes.
• Viral Marketing Content: Make your marketing content go viral and expand your reach.
• Overcome Objections: Address objections that hold people back from making a purchase.
• Brand Building: Make your brand more likable and build stronger customer relationships.
• Optimized Customer Journey: Optimize the customer journey for a seamless and engaging experience.
• Influencer Marketing: Get influencers to endorse your product and reach a wider audience.
• Word-of-Mouth Marketing: Generate word-of-mouth marketing and build social proof.
• Effective Surveys: Optimize marketing surveys to achieve higher response rates and valuable insights.
• Increase Sales & Retention: Sell more products and encourage repeat purchases.

This course provides a deep dive into the core principles of marketing psychology and how to apply them in real-world product marketing scenarios. You'll gain practical skills to convince people to try and buy your product, along with specific tactics like crafting compelling cold emails and creating viral content.

Learn from a veteran marketing executive with an MBA and over 11 years of experience, having worked with companies like Sony PlayStation and a Google-backed startup, as well as numerous small and mid-sized businesses. Trained by leading business psychologists from the Kellogg School of Management and Columbia Business School, and with formal training in psychology and statistics, you'll gain an unparalleled understanding of consumer psychology and behavioral economics.

[Includes real product marketing case studies!]

Key areas covered include: Marketing Psychology, Psychology Marketing, Market Psychology, Psychology of Advertising, Sell with Psychology, Psychological Marketing, Psychological Selling, Behavioral Economics, Behavior Marketing, Marketing Consumer Behavior, Consumer Psychology, Consumer Behavior, Consumer Behaviour, MBA Marketing Psychology.