Менеджер маркетинговых проектов

Become a Marketing Project Manager: A Beginner's Course

Are you looking to launch a career in marketing project management? This comprehensive course, led by Artyom Maksimov, will equip you with the essential skills to successfully manage marketing projects from start to finish.

About the Instructor

Artyom Maksimov brings over 10 years of marketing experience, including 5 years at Sber and 5 years in advertising agencies. He has a proven track record of organizing teams, launching successful products, and managing projects with budgets exceeding 200 million rubles. Artyom's career journey includes progressing from marketing manager to head of retail marketing at Sber, leading marketing, PR, and SMM for diverse audiences (youth, students, pensioners, migrants, people with disabilities, and HR branding). He currently consults with major brands and agencies. This course evolved from training materials for Sber employees, refined based on positive feedback, and now made accessible to everyone.

What You'll Learn: Course Curriculum

This 10-lesson, 15-hour course, delivered in Russian, combines theory with practical exercises and instructor feedback. You'll receive supplementary materials to support your learning.

• Introduction to Marketing Project Management: Understand the role of a marketing project manager and their responsibilities. Learn how to prepare for your first project.
• Stakeholder Management: Identify and understand project stakeholders – crucial for project success.
• Project Planning: Master the process of defining project goals and objectives. Learn to allocate resources (budget, team) and effectively manage tasks and meetings.
• Project Execution: Develop compelling concepts and creative materials (copywriting, banners, videos). Understand media planning – selecting the right channels and creating effective advertising campaigns.
• Why This Course? Discover the growing demand for skilled marketing project managers. Learn how this role can be a stepping stone from marketing assistant or sales/HR to a rewarding marketing career.
• Key Skills for Success: Gain the knowledge and skills needed to excel as a marketing project manager.
• Real-World Case Studies: Analyze over 15 comprehensive project case studies, observing real-world applications.
• Practical Templates & Documents: Access over 5 ready-to-use templates and practical documents to structure your projects.
• Tools of the Trade: Learn to leverage Google Sheets and MS Office for essential project management documents. Explore popular project management tools like Asana, Trello, Microsoft Project, and Basecamp.

Benefits of Taking This Course

• Develop Essential Skills: Acquire the necessary knowledge and skills for effective project management.
• Master the Project Manager Role: Understand the core responsibilities and develop the skills for success.
• Avoid Common Mistakes: Learn best practices to prevent pitfalls in your first project.
• Hands-on Experience: Analyze real-world project case studies from start to finish.
• Practical Resources: Receive over 5 templates and documents to streamline your workflow.
• Software Proficiency: Learn to use Google Sheets, MS Office, and popular project management software.

Special Offers & Important Notes

• Free Introductory Lesson: The first lesson is free – your feedback is valuable!
• Accessibility: This course is always free for:
  • Individuals with disabilities
  • Orphans
  • People facing hardship due to the war.
• Supporting Ukraine: A portion of the course proceeds will be donated to the UNHCR to assist children and families affected by the war in Ukraine.

Ready to start your journey as a marketing project manager? Contact me on Telegram: @beefeatter to gain access to the course!