Marketing Analytics: Fatores que influenciam nas conversões

Discover the secrets to boosting your product success with this comprehensive course! Learn how to identify the key product attributes that drive consumer buying decisions and pinpoint your most valuable customers and markets.

Key topics covered:

• Market Segmentation: Master effective strategies to divide your market for targeted marketing.
• Market Share Analysis: Utilize statistical techniques to accurately determine your market share.
• Pricing Optimization: Learn how to strategically increase product prices based on perceived customer value, maximizing profitability.
• Consumer Behavior Analysis: Gain insights into consumer behavior and optimize results through data-driven analysis.

This course leverages renowned case studies from institutions like Harvard Business School (e.g., Pepsi vs. Coca-Cola) and the University of Michigan, providing practical applications of statistical analysis for the real-world job market.

Develop Powerful Forecasting Skills:

You'll gain hands-on experience with essential forecasting techniques, all within Microsoft Excel:

• Joint Analysis
• Qualitative Regression Models
• Multiple Linear Regression
• Trend Models
• Evolutionary Algorithms

Practical Application:

By the end of this course, you'll be equipped to build a computational simulation model for in-depth market analysis, enabling informed strategic decisions. This is your opportunity to transform data into actionable insights and drive business growth.