Marketing Analytics: Customer's Lifetime Value (CLV)
Learn to forecast customer lifecycles using Excel! This course teaches statistical modeling for understanding customer behavior and maximizing retention.
Course Content
Marketing Analytics: Customer's Lifetime Value (CLV) is a beginner-level Udemy course taught by André Marques. It runs 1h 25m, is taught in Portuguese, and includes a certificate of completion. Learners rate it 4.5 out of 5 from 13 reviews, with 49 students enrolled. It is a paid course, first published May 2020.
Descubra como calcular o Lifetime Value (CLV) e otimizar suas estratégias de negócio!
Este curso introdutório de Modelagem Estatística do CLV te ensina a desenvolver um modelo estatístico fundamental para determinar e mensurar o ciclo de vida do cliente. Compreenda como avaliar se suas ações geram retorno sobre o investimento (ROI) e identificar a necessidade de ajustes em seus processos.
O que você vai aprender:
- Conceitos básicos de CLV: Entenda a importância do Lifetime Value para a saúde financeira da sua empresa.
- Desenvolvimento de um template CLV: Aprenda a construir um modelo básico e eficaz para calcular o valor do ciclo de vida do cliente.
- Análise estratégica do CLV: Descubra como analisar os resultados do CLV para obter insights valiosos e tomar decisões mais assertivas.
- Avaliação de estratégias: Utilize o CLV para avaliar o desempenho de ações passadas e em andamento, e simular cenários futuros.
- Transforme ações em vantagem competitiva: Aprenda a usar o CLV para impulsionar o crescimento do seu negócio.
Este curso é ideal para quem está dando os primeiros passos na construção de modelos de CLV e deseja aprender a analisar estrategicamente os resultados para aprimorar a tomada de decisão.
Importante: Este curso foca em modelos básicos de CLV. Se você busca técnicas de modelagem dinâmica mais sofisticadas, este curso pode não ser a opção ideal.
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