Marketing 101 pour StartUp

Are you a startup, investor, or micro-entrepreneur looking to effectively market your offering? This training is designed for you!

Learn the fundamentals of marketing, from core definitions to essential tools, and gain valuable insights for your digital strategy.

This course draws upon 20 years of experience in brand management for international FMCG brands (Fast-Moving Consumer Goods) like Sunsilk, Dove, Axe, Rexona, Tena, Danonino, and Dr. Oetker.

The first two chapters focus on the strategic approach crucial for decision-makers to understand their macro and microenvironment and the competitive dynamics within their sector or category.

By chapter four, you'll be equipped to develop your marketing strategy and translate it into a practical action plan. This involves understanding the Marketing Mix – also known as operational marketing.

We'll delve into digital marketing and sponsorship campaigns within the context of the Marketing Mix.

This training is concise, taking just 1 hour and 16 minutes to cover the essentials – avoiding unnecessary details and preventing information overload. We understand your time is valuable! This short format is specifically designed to keep you engaged and avoid drop-off.

This course is your key to successfully navigating the world of marketing!

For a deeper understanding of brand building, we recommend exploring "The Perfect Brand Manager" training.

Happy learning!