Marketing 101 for Self-Published Authors

Are you a self-published author struggling to market your book? Building a successful writing career requires more than just great writing – effective book marketing is essential!

Marketing 101 for Self-Published Authors provides a foundational understanding of marketing principles to help you build a strong author platform and reach your target readers. This course demystifies the world of book promotion and equips you with the knowledge to confidently navigate the self-publishing landscape.

With over 20 years of marketing experience, a degree in marketing, an MBA, and having written an Amazon bestseller, I understand the challenges authors face. I'll break down complex concepts into easy-to-understand steps, so you can apply proven marketing strategies to your own book launch and ongoing author marketing.

Here's what you'll learn:

• What is Marketing? A clear definition and its importance for authors.
• Marketing Objectives: Defining your goals and how to achieve them.
• The 4 Ps of Marketing: A deep dive into Product, Pricing, Place, and Promotion and how they apply specifically to self-published books.
• Product Strategy: Understanding your book's unique value proposition.
• Pricing Strategies: Finding the optimal price point for your book.
• Distribution (Place): Where to make your book available to readers.
• Promotion Techniques: Effective book promotion strategies for authors.

This course is designed for busy authors. Each lecture is under five minutes, making it easy to learn at your own pace. Regular quizzes help you solidify your understanding of key marketing concepts.

I'm committed to your success! I'll be readily available to answer your questions and provide support throughout the course. Start building your author brand and achieving your publishing goals today!