LTV to CAC for Marketers

Ready to become a marketing leader? This course is built for aspiring marketing leaders aiming for a seat at the executive table. Over 15 years in the field, I've discovered that data analysis and Excel skills are essential for career advancement. While creativity and problem-solving are crucial for roles like CMO, strong analytical abilities are the foundation for impactful leadership.

This course will equip you with the power to drive business strategy by mastering key marketing KPIs. I've personally leveraged these skills to achieve CMO and SVP roles at rapidly growing startups, building credibility when communicating with board members and CEOs.

You'll learn how to build your own LTV (Lifetime Value) to CAC (Customer Acquisition Cost) model. This isn't just about formulas; it requires a deep understanding of business fundamentals, including cohort analysis. We'll break down the concepts of LTV and CAC, then guide you through creating a practical, actionable model for your business.

Specifically designed for those in startups, this course empowers you to build this model independently – a critical skill as you scale. While larger companies often have dedicated analysts, a solid understanding of these core principles is invaluable for any ambitious marketer. Don't just rely on others – gain the confidence and expertise to own your data and drive growth.