Logo Animation Principles for Beginners: Animating Wordmarks

Unlock the power of logo animation with this practical Adobe After Effects CC course!

Hi, I'm Adam, a professional designer and animator with 6+ years of experience, and I'll guide you through the essential logo animation techniques. This course focuses on doing, not just theory, so you can immediately start creating engaging animations.

Why is logo animation so important? Videos connect with audiences far better than static images. A well-crafted logo animation helps designers and brands forge a deeper connection with their customers.

Here's what you'll learn:

• Developing the Animation Concept: Learn how to brainstorm a compelling plot and understand logo restrictions to create effective animations.
• Core Animation Principles: Master the fundamental principles of animation – a crucial foundation for any successful logo animation.
• Simple Logo Reveals & Dissolves: Create a polished and professional logo reveal and logo disappear effect.
• Advanced Logotype Animation: Dive into more complex logotype animation techniques, leveraging animation principles for dynamic results.

Who is this course for?

This course is perfect for beginners in logo animation. Familiarity with Adobe After Effects CC is recommended to allow you to concentrate on the animation techniques themselves.

What you'll need:

• Adobe After Effects CC: Ensure you have the latest version installed.
• Duik Bassel Free Script: Enhance your workflow with this helpful script.
• Rift Free Script: Another valuable script to streamline your logo animation process.

Script Installation: Simply download, unzip, and place the .jsx file in the correct After Effects scripts folder.

By the end of this course, you'll be equipped to apply these logo animation techniques to any logotype or symbol. Let's get animating!