Linkedin para venta B2B para emprendedores

Master B2B Prospecting: Generate Leads & Secure Meetings

This course equips you with essential prospecting techniques to spark interest and schedule meetings with potential clients in a B2B sales environment. You'll learn a structured B2B prospecting process designed to effectively reach key decision-makers and win the meetings you need.

Understand how to leverage LinkedIn as a powerful lead generation tool, both with the free version and by utilizing the advanced features of LinkedIn Sales Solutions (Sales Navigator), all within a comprehensive B2B sales strategy.

Course Modules:

• Module 1: Introduction to Digital Selling: Develop a robust prospecting process built on Digital Selling. Master efficient lead generation using LinkedIn, email, calendar management, and supporting content. Gain insights from key prospecting statistics.
• Module 2: Optimizing Your Profile & Network: Create a high-impact personal profile and build a strong network. Learn an efficient contactability strategy to identify and connect with prospects based on proximity and targeted segmentation filters.
• Module 3: The Prospecting Process - Finding Ideal Contacts: Discover effective prospecting techniques, including company prospecting, targeting specific target segments, and leveraging real connections and social signals (analyzing behavior on LinkedIn). Master the use of LinkedIn filters – both free and within LinkedIn Sales Solutions (Sales Navigator) – for precise targeting.
• Module 4: Securing Meetings: Explore practical contacting examples and crafting effective meeting agendas. Learn to write compelling sales messages (inmails), incorporating the 4 key criteria for building trust and securing a meeting (including an effective elevator pitch). Understand best practices for business relationship management and follow-up using digital channels.
• Module 5: Content Marketing for Prospecting: Utilize high-quality content to establish yourself as a subject matter expert and strengthen your professional positioning. Develop daily and weekly content habits, track KPIs, and measure your impact.
• Module 6: LinkedIn Paid Plans: Explore LinkedIn company pages, groups, and advertising options. Understand the differences between LinkedIn's premium features (Premium, Sales Navigator) and their respective investments, determining which best suits your B2B sales needs.
• Module 7: Final Learnings - LinkedIn as a B2B Engine: Discover how to leverage LinkedIn as the core of a successful B2B sales strategy. Review key takeaways and best practices for continuous improvement in your lead generation and sales process.

This course is designed for sales professionals, business development representatives, and anyone looking to improve their B2B lead generation and meeting scheduling skills.