Lead Generation & Business Development with Dekker

Unlock rapid and affordable growth: Learn proven strategies for customer acquisition, lead generation, and user growth. Based on 13 years of experience in marketing and demand generation for businesses of all sizes, this course provides actionable insights to help you acquire more customers, faster and cheaper.

Here's what you'll discover:

• Cost-Effective User Acquisition: Learn how to acquire users for under 10 cents each.
• Viral Growth Strategies: Discover how to make your product go viral and generate significant attention (e.g., almost 15 million views achieved with a specific product).
• The Power of Triggers: Understand how to leverage "triggers" to capture potential customers before they consider competitors.
• Product Marketing Mastery: Develop a strong product marketing strategy to drive adoption.
• Demand Generation Expertise: Implement effective demand generation tactics to fuel growth.
• Lead Funnel Optimization: Learn how to effectively move leads through your lead funnel and convert them into paying customers.
• B2B & B2C Customer Acquisition: Master proven B2B customer acquisition tactics and B2C customer acquisition strategies.
• Real-World Success: Explore proven examples of customer acquisition success across various industries.
• Rapid Company Growth: Discover strategies for extremely quick company growth.
• Email Marketing Optimization: Understand why traditional email effectiveness measurement is flawed and learn modern approaches.
• Modern Customer Acquisition Frameworks: Move beyond awareness, consideration, purchase – implement modern frameworks for building a sustainable customer-generating machine.
• Startup Marketing Secrets: Learn essential startup marketing techniques.
• Acquisition & Marketing Funnels: Understand the difference and how to optimize both.
• B2B Sales & Prospecting: Effective B2B sales and lead prospecting techniques specifically for startups, consultants, entrepreneurs, and enterprises.
• Meeting Scheduling Strategies: Learn how to consistently get meetings scheduled with prospective clients and customers.

Learn from an Expert:

• MBA from a Top-Ranked Marketing School: Benefit from a strong academic foundation in marketing.
• 10+ Years of Hands-On Experience: Gain practical insights from over a decade of experience working with companies of all sizes.
• Published Author: Access knowledge from multiple books on product marketing.
• Experienced Educator: Learn from someone with experience teaching digital marketing at the college level.

This course covers:

• Lead Generation: Strategies for generating high-quality leads.
• User Acquisition: Effective methods for attracting and onboarding new users.
• Customer Acquisition: Comprehensive techniques for converting leads into customers.
• B2B Lead Generation: Specialized strategies for generating leads in the B2B space.
• Generate Leads: Actionable steps to consistently generate new leads.
• Get Customers: Proven methods for converting leads into paying customers.
• Lead Generation Business: Building a successful lead generation business.
• Small Business Lead Generation: Targeted strategies for small businesses.
• Lead Generation Mastery: Achieving a high level of expertise in lead generation.
• Digital Marketing: A broad overview of digital marketing principles.
• B2B Marketing: Strategies specifically tailored for B2B marketing.
• Content Marketing for B2B Enterprises: Leveraging content to attract and engage B2B customers.
• Business Development: Strategies for driving business growth.
• Customer Acquisition Cost (CAC): Understanding and optimizing your CAC.
• Customer Acquisition Strategy: Developing a comprehensive customer acquisition strategy.
• Customer Acquisition with Social Media: Leveraging social media for customer acquisition.
• How to Create a Customer Acquisition Plan: Developing a step-by-step plan for acquiring customers.
• Marketing B2B sales people, freelancers, consultants, entrepreneurs, startup founders: Tailored strategies for these specific audiences.
• Demand Generation: Strategies for creating demand for your product or service.