[KMA FORUM.M] OTT-글로벌 미디어 전쟁의 시대

The OTT (Over-The-Top) industry is experiencing intense competition to secure Korean content. With major global players like Netflix, Disney, and Apple entering the market alongside established domestic companies, the demand for high-quality Korean entertainment is paramount to success. The race to create the next "Squid Game" is fueling this competitive landscape, alongside growing calls for fair compensation for creators.

Korean OTT platforms are aggressively expanding their reach and focusing on acquiring exclusive content. A key strategy involves discovering fresh narratives and innovative concepts to stand out. In today's market, unique content is no longer a luxury but a necessity for survival.

Wavve, a leading Korean OTT service, is investing 1 trillion won by 2025 to bolster its content competitiveness. This strategic move aims to foster a thriving ecosystem for K-content and K-OTT platforms. The future of the OTT market is uncertain, making the acquisition of irreplaceable content a critical battleground. Who will emerge victorious in this content war?

Instructor: Lee Hee-joo - Former Head of Policy Planning Office at Wavve, Former Head of Platform Business Division at Wavve.

FORUM.M provides essential content for leaders seeking to understand the evolving trends and consumer behaviors of the MZ generation. We offer insights into market shifts and innovations, empowering businesses to adapt and thrive in a rapidly changing landscape. Learn how to navigate the dynamic world of digital entertainment and stay ahead of the curve.