Kennzahlen im Social Media Management

In today's digital landscape and booming e-commerce sector, social media management has become critically important. At its core, social media management focuses on expanding reach, boosting likes and shares, and acquiring new followers. This process relies heavily on key performance indicators, or KPIs.

You'll discover that specific social media KPIs are essential for effective online business management – knowledge that isn't always readily available to every online marketing manager. To build a successful social media management strategy, understanding these KPIs is crucial. Remember, it's vital to analyze and report on KPIs holistically, not in isolation. This allows you to draw accurate conclusions and implement effective corrective actions.

As a trained controller with years of experience advising e-commerce companies and as a lecturer in e-commerce and Fachwirt E-Commerce at a university and business academy, I offer expert guidance on social media management and KPIs. You're in capable hands to master these essential topics.

This course will equip you with the knowledge of vital social media KPIs needed to effectively steer your company or online business.

Course Content:

• What is a KPI? Gain a foundational understanding of what constitutes a key performance indicator.
• KPI Bible: A comprehensive overview of essential social media KPIs.
• Amplification Rate: Measure how widely your content is spreading.
• Conservation Rate: Understand how well you're retaining audience engagement.
• Conversion Rate: Track the percentage of users taking desired actions.
• CPC (Cost Per Click) & CPM (Cost Per Mille): Analyze the cost-effectiveness of your advertising.
• Churn Rate: Identify and address customer attrition.
• ROAS (Return on Ad Spend): Evaluate the profitability of your advertising campaigns.
• CTRB (Click-Through Rate): Assess the effectiveness of your calls to action.
• Bounce Rate: Understand how engaging your landing pages are.