Introduction to Social Media Strategy | Learn with Buffer

Develop a winning social media strategy with expert guidance from digital marketing strategist Brian Peters and Buffer in this concise 45-minute class. Whether your aim is to build brand awareness, boost website traffic, or directly drive sales, discover how to create a practical social media plan tailored to your objectives on Facebook and Twitter.

Brian breaks down his proven process for crafting custom social strategies, covering everything from defining your brand voice to implementing effective paid advertising. Learn how to:

• Identify the best social media platforms for your business.
• Create and curate engaging visual content that resonates with your audience.
• Leverage tools like Buffer to schedule social media posts, analyze performance, and optimize your content for maximum impact.
• Execute Brian's effective 5-step Facebook advertising plan to reach a wider audience.

By the end of this class, you'll be equipped to build a custom social media strategy that effectively achieves your business goals, cultivates genuine connections with your target audience, and delivers measurable results.

Buffer offers an intuitive solution for managing all your social media content across multiple platforms. Benefit from powerful scheduling features and in-depth analytics – accessible whether you're working on your computer or mobile device. Easily add content to your queue using our convenient browser extensions and mobile apps.

Schedule your first post today at buffer.com